Meet the Team
Perry County, PA— Rug hookers everywhere recognize the name Magdalena Briner Eby and love her primitive style rugs. Born in 1832, she lived he
Northbrook, IL—Ampry Publishing, LLC – Wildfowl Carving Magazine announced its new editor, Mark Allison, in January 2022. In
Northbrook, IL—Ampry Publishing, LLC – Rug Hooking magazine is pleased to announce the release of its latest high-quality book on rug h
Welcome to Ampry Publishing LLC
Ampry Publishing LLC is a leader in building multi-platform brands that inform, inspire, and engage consumer audiences. Meeting at the intersection of information and engagement and powered by innovation, the Ampry Publishing brands span websites, e-mail newsletters, social media, magazines, books, and events.
In 2016 we acquired the magazine assets of Stackpole Publishing and welcomed Rug Hooking Magazine and Wildfowl Carving Magazine to our growing portfolio. In addition, we also acquired the related book publishing assets, and our Rug Hooking and Wildfowl Carving books are now available at leading online and retail bookstores and craft stores. Our engagement with the DIY crafter extends to magazines, newsletters, websites, and social media for the knit, crochet, sewing, and quilt enthusiast.
The Ampry Publishing editorial team aggregates and creates extensive information for our print magazines, books, digital web sites and communities. With a flexible, scalable, and proprietary content management platform, Ampry Publishing offers consumers the ability to share information through print and online communities allowing them to enjoy their passions and make informed purchasing decisions.
Our team of trusted experts keeps visitors up to the minute with information on the latest ideas, developments, and trends. Our web sites were designed with real people in mind. We have easy-to-use interactive tools, clear visuals, step-by-step instructions, and money-saving suggestions. It makes everyone’s life easier and more enjoyable.
Quick Facts:
– Ampry is a publisher of eNewsletters, websites and social media in the Craft, DIY, Lifestyle and Cooking niches.
– 34 million monthly page views of projects, patterns, techniques, recipes and video content.
– 5 million online subscribers receiving daily and weekly eNewsletters.
– Print and digital magazines include Wildfowl Carving, Rug Hooking, iLikeKnitting, iLikeCrochet, WeLikeQuilting, and WeLikeSewing.
– 5 million followers/subscribers on Facebook, Pinterest, Twitter, and YouTube.
Random Thoughts
E-mail is about 1:1 people-based marketing. People subscribe to, open, and read emails. And because email is people based, brands can tie tremendous amounts of data, including transactional behavioral data points, to an individual profile that can be used for segmentation and targeting on a real 1:1 basis. Just look at the scale and reach of major retailers in the US who are shifting from Sunday inserts to 1:1 e-mail mailings. Targeting active consumers provides an ROI that is unmatched by any other marketing channel in existence.
Consumers still prefer e-mail as a primary method of communications, according to a new study by Habeas. “E-mail is still vital, and it will continue to be,” said Des Cahill, CEO of Habeas Inc., of the fact that 67% of respondents prefer e-mail as a communications channel compared with other online vehicles and 65% believe this will continue in the next five years.
There is a growing sophistication of Internet users, who are spending less time at portals and directly seeking specialized content at more focused sites. The consumer market is clearly fragmenting.
Not too long ago CBS, NBC and ABC networks controlled over 90% of all broadcast dollars due to their mass consumer reach. As cable television gave consumers choice, networks share of broadcast dollars declined. Today, this number continues to fall and network television gets less than 50% of broadcast advertising dollars. As well, television has lost broadcast dollars to other media, primarily the Internet.